Digital Growth Partner Helping Tradies Get More Enquiries That Turn Into Booked, Profitable Jobs.

With over $50M in trade enquiries generated over the past 3 years, Zali-Blk Media is a Google Ads PPC agency dedicated to helping tradies grow.

Proud Members

Services

Google Ads Management

Google Ads allows businesses to generate quality leads without having spend long hours networking. Unlike social media, you only pay when someone clicks to visit your website. Success comes from targeting the right keywords and smart bidding. Our campaigns do exactly that—bringing the right people to your website or landing page at the right time.

Google Ads is perfect for:

Google Ads work best for tradies who want to attract high-intent leads from people actively searching for landscaping services in your area. Think quality over quantity.

Conversion Rate Optimisation

Conversion Rate Optimisation or CRO means improving how effectively your website or landing page turns visitors into leads and sales. Great design, clear messaging, and smart testing help you get more from the traffic you’ve already paid for. Our CRO service ensures your ads perform better, helping you get the most out of your budget.

CRO is perfect for:

CRO works best for tradies who are already marketing and want to maximise their marketing budgets by turning more of their website visitors into high-quality leads.

Meet Dan

Digital Marketing Partner for Trades

We’re on a mission to restore trust, honesty, and integrity in the digital marketing space.

I’m Dan, Founder of Zali-Blk Media—a coffee-dependent and lead digital marketing strategist. I’m a former serving Defence Force member with nearly 10 years of experience working with technology, computers and software, and web development, developing the skills of writing code.

I focus solely on developing high-performing digital advertising solutions for trades in the home-services industry — landscapers, pool builders, electricians, roofing services, and plumbing businesses. I help them generate more leads and sales while becoming less reliant on other businesses for new projects. With deep insights into your ideal clients, I stay laser-focused on solving the specific marketing challenges you face in your business.

Why work with us?

For tradies who feel stuck

Business is competitive—and we know how hard it is to stand out, especially when you're stuck trying to break through to the next level. That’s why we only work with tradies. We’ve built proven systems that generate quality leads and help you shift into the premium market with confidence.
Our Satisfaction Guaranteed!

Business is all about risk—and we know that all too well. It’s not just your time and money on the line, it’s your family’s wellbeing too. That’s why we back our service with a satisfaction guarantee. We’ve built in a safety net to give you peace of mind (conditions apply)*.
No Smoke, No Mirrors. Full Transparency.

Clarity over confusion. Ever worked with a digital marketing partner who left you confused about what they’re actually doing? That usually means mediocre results. We show you everything, explain how we did it, and keep you informed every step of the way.
No Outsourced Work For Quality Assurance.

We don’t believe in outsourcing work overseas—because marketing is all about clear communication and understanding your clients. So why hire an implementation team outside of Australia, when those skills are best developed locally?

Testimonials

Landscape design and construction

Chris Varsamakis - Geelong & Surf Coast
Dan has been running my ad content for 3 months with a high success rate. It has helped me scale and grow being booked for months in advance giving me comfort to grow my business in other areas. Can’t speak highly enough of his services and professionalism. Look forward to many more opportunities he brings forward to our landscaping business.
Landscape design and construction

Brendan Eccleston - Brisbane and surrounds
Dan has been assisting me in increasing traffic to my website, and improving my SEO ranking. He also redid my website from scratch, and he did an amazing job. As a regional landscape designer from Victoria, Dan has increased traffic to my website, and this resulted in an increase in leads and sales. I cannot recommend Dan highly enough!
Verified Google Review
Landscape and garden design

Julius Kornides - Regional Victoria
Dan has been assisting me in increasing traffic to my website, and improving my SEO ranking.He also redid my website from scratch, and did an amazing job. As a regional landscape designer, Dan has increased traffic to my website, resulting in an increase in leads and sales. I cannot recommend Dan highly enough!
Verified Google Review
Pool design and construction

Joseph Walsh - Illawarra & South Coast NSW
Dan & Andrew from Zali-Blk have both been fantastic to deal with. Professional, extremely knowledgeable and super responsive. In no time at all they completely transformed our website and advertising strategy with instant results. I couldn't recommend them enough!
Verified Google Review